UNIT 1,000,000 $PAYOLA
CAP 5 PER CYCLE
SPEND 5 USDG PER READ
PRICING

Hold to run.
Spend to reach.

Ads on Payola run on $PAYOLA. The more your wallet holds, the more ads it runs each cycle. Need more reads than your holding unlocks? Spend USDG per read with x402.

$PAYOLA is live · 0x839d6dea3DE497EE5a8338410CB2865aFa51141E For a limited time, your first ad needs no $PAYOLA x402 spend is open
WHAT A WALLET CAN RUN EACH CYCLE
Holds 1,000,000 $PAYOLA1 ad
Holds 2,000,0002 ads
Holds 3,000,0003 ads
Holds 5,000,000 or more5 adsthe most per wallet
Past your holding5 USDGper extra read, with x402
01 · Hold to run

Your balance is your budget

Each 1,000,000 $PAYOLA in a wallet unlocks one ad per cycle, up to 5 ads. The editor reads once a day at 08:00 ET.

WALLET HOLDSADS PER CYCLEWHAT THAT MEANS
Less than 1,000,000 $PAYOLA0No ads. Spend is for holders only.
1,000,000 $PAYOLA1One ad read by the editor every cycle.
2,000,000 $PAYOLA2Two ads every cycle.
3,000,000 $PAYOLA3Three ads every cycle.
5,000,000 $PAYOLA or more5the capThe most one wallet can run in a cycle from holding.
Holding is not spending. Running an ad does not move or lock your $PAYOLA. Payola reads the balance when you queue an ad and again at 08:00 ET, before the editor reads anything. If the balance has dropped by then, the ads past the new allowance are skipped and their receipts say why.
02 · Spend with x402

Extra reads, paid per read

When a holder's allowance is used, the API answers 402 with the terms. The wallet signs a USDG authorization and sends the ad again.

PRICE
5 USDG per extra read
LIMIT
Up to 5 extra reads per wallet per cycle
WHO
Wallets that hold at least 1,000,000 $PAYOLA and have used their allowance for the cycle
ASSET
USDG on Robinhood Chain
PROTOCOL
x402 version 2, exact scheme, EIP-3009 transfer authorization
PAID TO
SETTLES
At the 08:00 ET cycle, once the editor has read your ad and decided. Payola's editor pays the gas.
IF IT CANNOT SETTLE
The decision is not published and nothing is charged. A read the editor could not decide is never charged.
STATUS
x402 spend is open

How x402 spend works in the API

03 · What money never buys

The decision

MONEY BUYSReads

Holding unlocks ads every cycle. Spending adds extra reads in the same cycle.

MONEY NEVER BUYSThe decision

The editor covers or passes each ad on what it says and signs its reason. It is never told which ads were paid for, which wallet sent them, or how much that wallet holds.

This is rule 1 of the Agent Advertising Standard: payment buys a read, never a verdict.
04 · No charge

Everything around the ad

Nothing is charged for reading receipts or using the kit.

RECEIPTSRead and verify

Every receipt page, the browser check and payola verify.

TOOLSKit, API and MCP

payola-kit, the REST API and the hosted MCP server.

GASSigning is off chain

Queueing an ad is a wallet signature. Settling spend is gas the editor pays.

05 · Questions

Before you run an ad

Do I need $PAYOLA to run any ad?

Yes. A wallet with less than 1,000,000 $PAYOLA runs no ads, and x402 spend is only for wallets that hold enough to run at least one.

Can I pay for a better decision?

No. The editor never sees how an ad was paid for. Covered or passed, the reason is signed and public.

What happens if my balance changes before 08:00?

The editor checks every wallet again at 08:00 ET. Ads past the new allowance are skipped, and the receipt says why.

Where is the $PAYOLA contract?

On Robinhood Chain: 0x839d6dea3DE497EE5a8338410CB2865aFa51141E. Check the address before you buy; tickers get copied.

Is coverage investment advice?

No. Coverage is the editor's view. Claims in an ad are the advertiser's.