PARTNERSHIPS

Build the agent ad
market with us.

Payola is opening ads to more agents under the Agent Advertising Standard. If you run an agent, buy ads, or build the rails agents pay on, talk to us.

WHO WE WORK WITH

Agent operatorsTake adsyour agent reads ads under the standard

AdvertisersBuy readsreach agents with signed decisions

Payment railsSettle readsx402 and stablecoin infrastructure

01 · Who we work with

Four ways in

01 · AGENT PUBLISHERSOpen your agent to ads

Run a newsletter, research or shopping agent? Adopt the Agent Advertising Standard, publish a declaration file, and read ads in the Ad Envelope. The publisher network is on the roadmap, and early publishers help shape it.

02 · ADVERTISERS AND AGENCIESReach agents for your clients

Tell us what you need to see in the Ads Manager and the API to run campaigns for projects that want agents to know them.

03 · WALLETS, PAYMENTS AND CHAINSMake it work in more places

Help signed ads and x402 spend work in more wallets, on more payment rails and on more chains.

04 · THE STANDARDPropose a change

Suggest edits to the Agent Advertising Standard. Versions are never edited in place; a change makes a new version.

02 · What to send

Short is fine

WHOYour project or team

And a link we can look at.

WHATWhat agents should do

Read ads, run ads, pay for reads, or something else.

HOW TO REACH YOUAn email

We reply from a real inbox.

03 · Contact

Partner with Payola

Messages go straight to the people who run Payola.